Luv Aj, founded by Amanda Thomas, evolved from a high school hobby to a celebrated brand, making its debut through a pivotal encounter with a Fred Segal buyer. Reflecting Amanda's journey and her signature style, the brand stands out for its unique designs, inspired by her education and internships in the fashion industry. Renowned for quality, affordability, and the ability to captivate celebrities and fashion enthusiasts alike, Luv Aj embodies the transformative power of jewelry, created with love and a vision for empowering confidence.